Privacy Policy
Your privacy matters to us. This policy explains how BEAUTYLINE ("we", "us", "our") collects, uses, stores and protects your personal information when you visit our website or participate in our survey.
Last updated: 1 November 2026
1. Who We Are
BEAUTYLINE is an upcoming premium cosmetics brand. Our proposed registered address is 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom (pending verification). You can contact us at beautylinep@gmail.com for any privacy-related queries.
2. Information We Collect
We collect the following categories of personal data when you complete our survey: (a) Identity Data — your full name and age; (b) Contact Data — your mobile number (including country code) and email address; (c) Preference Data — your lipstick colour, finish and price preferences, skin type, skincare concerns and moisturiser preferences; (d) Consent Data — records of the consents you have given, including marketing consent. We do not collect sensitive personal data such as racial or ethnic origin, health data, or financial information.
3. How We Collect Your Data
We collect personal data directly from you when you voluntarily complete and submit our product preference survey on this website. We may also collect limited technical data automatically through cookies and similar technologies (see Section 9 on Cookies).
4. How We Use Your Data
We use your personal data for the following purposes: (a) To process your survey submission and analyse product preferences to inform our upcoming cosmetics collection; (b) To contact eligible participants by SMS regarding complimentary product collection at our launch, where you have been selected; (c) To send you marketing communications about BEAUTYLINE products, offers and news — only where you have given explicit consent; (d) To comply with our legal obligations; (e) To protect our legitimate business interests, including fraud prevention and website security.
5. Legal Basis for Processing
Under the UK GDPR and EU GDPR, we rely on the following legal bases: (a) Consent — for sending marketing communications and for processing your survey responses where you have ticked the relevant consent box; (b) Legitimate Interests — for analysing aggregated survey data to develop our product range, provided this does not override your rights; (c) Legal Obligation — where processing is necessary to comply with applicable law. You may withdraw your consent at any time by contacting us at beautylinep@gmail.com. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Survey data will be retained for a maximum of 24 months from the date of submission, after which it will be securely deleted or anonymised. If you have given marketing consent, we will retain your contact details until you withdraw consent or request deletion. We may retain anonymised, aggregated data indefinitely for statistical and product development purposes.
7. Sharing Your Data
We do not sell, rent or trade your personal data to third parties. We may share your data with: (a) Service providers who assist us in operating our website and processing data (e.g. email delivery services, database providers), who are bound by data processing agreements; (b) Professional advisers including lawyers and accountants, subject to confidentiality obligations; (c) Regulatory authorities or law enforcement agencies where required by law. All third parties are required to process your data securely and only for specified purposes.
8. International Transfers
Your data may be transferred to and processed in countries outside the United Kingdom or European Economic Area. Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the relevant supervisory authority, to protect your data to the same standard as required under UK/EU data protection law.
9. Cookies
Our website uses cookies and similar tracking technologies to improve your browsing experience and analyse site traffic. Strictly necessary cookies are used to ensure the website functions correctly. Analytics cookies are only placed with your consent. You can manage your cookie preferences through your browser settings or our cookie consent banner. Disabling certain cookies may affect the functionality of the website.
10. Your Rights
Under applicable data protection law, you have the following rights: (a) Right of Access — to request a copy of the personal data we hold about you; (b) Right to Rectification — to request correction of inaccurate or incomplete data; (c) Right to Erasure — to request deletion of your personal data in certain circumstances; (d) Right to Restrict Processing — to request that we limit how we use your data; (e) Right to Data Portability — to receive your data in a structured, machine-readable format; (f) Right to Object — to object to processing based on legitimate interests or for direct marketing; (g) Rights related to Automated Decision-Making — we do not make solely automated decisions that produce legal or similarly significant effects. To exercise any of these rights, please contact us at beautylinep@gmail.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK at ico.org.uk, or with your local supervisory authority in the EU.
11. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or damage. These measures include encryption of data in transit, access controls, and regular security reviews. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
12. Children's Privacy
Our website and survey are not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. Our survey requires participants to confirm they are 18 or older before submitting. If you believe we have inadvertently collected data from a minor, please contact us immediately at beautylinep@gmail.com and we will delete it promptly.
13. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any third-party sites you visit.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised 'Last updated' date. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
15. Contact Us
If you have any questions, concerns or requests regarding this Privacy Policy or our data practices, please contact us at: BEAUTYLINE, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom (proposed address, pending verification). Email: beautylinep@gmail.com
This Privacy Policy was last updated on 1 November 2026. For any privacy-related queries, contact us at beautylinep@gmail.com.